In this episode, Dr. Block is excited to have a recurring guest, Naren Arulrajah, the CEO of Ekwa Marketing. If you are a frequent listener to our podcast, you will already know Naren as an expert in the digital marketing industry. Today, they discuss the differences between traditional marketing and digital marketing. Listen to find out when you should use Google ads to promote your dental practice, along with other types of digital marketing you should know about.

Episode Timestamps

  • 00:00:12 – Introduction to the Stress-Free Dentist Podcast.
  • 00:00:23 – Resources for dentists.
  • 00:01:09 – Book your complimentary marketing strategy meeting.
  • 00:01:23 – Introduction to the episode.
  • 00:01:53 – What is traditional marketing?
  • 00:04:22 – What is digital marketing?
  • 00:04:53 – Organic Social Media is not for everyone.
  • 00:06:22 – Examples of traditional marketing and comparing the cost with digital marketing.
  • 00:08:24 – Difficulty in tracking traditional marketing.
  • 00:09:19 – Cost versus results for four methods of digital marketing.
  • 00:13:20 – Two things that drive the behavior of buyers.
  • 00:14:26 – How people do not trust Google ads as they pop up.
  • 00:15:06 – When do you use Google ads?
  • 00:17:46 – For high-value treatments, try starting with your own patient base first.
  • 00:19:23 – The next step if you’re thinking about building a strong marketing program.
  • 00:20:03 – Marketing strategy meeting with Ekwa.
  • 00:22:18 – Outro

Resources


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