PPO, or preferred provider organization, write-offs are discounts that healthcare providers offer to patients covered by PPO insurance plans. The providers agree to accept a reduced payment from the insurance company in exchange for being included in the PPO network and receiving a steady flow of patients.

PPO write-offs can be significant, and they can significantly impact the profitability of healthcare practices. Many providers struggle with managing their PPO write-offs and may not be aware of the various strategies that can help them reduce their losses.

Naren Arulrajah, the CEO of Ekwa Marketing, is an expert in digital marketing. He has extensive experience working with Dentists to optimize their revenue cycle management and improve their profitability. In this podcast episode, he discusses his insights on PPO write-offs and offers practical tips and strategies for dentists looking to reduce their losses and improve their bottom line.

Episode Timestamps

  • 00:00:13 – Introduction to the episode
  • 00:00:52 – What exactly is a PPO Write-Off? 
  • 00:01:40 – What is the average PPO Write-Off?
  • 00:02:57 – How can I find my PPO Write-Off?
  • 00:04:55 – What is Ekwa’s marketing strategy that can beat PPO plans?


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