In this episode, we’re joined by Naren Arulrajah, CEO of Ekwa Marketing, for a comprehensive exploration into understanding the dental buyer’s journey. Brace yourselves for a journey through digital strategies and insights that can reshape your dental practice’s online presence.

Naren initiates the discussion by dissecting the dental buyer’s journey, offering insights into potential patients’ stages and how to tailor digital strategies to meet their needs at every step.

For those looking to enhance their online presence, Naren guides us on where to get started in the dental buyer’s journey, offering a roadmap for success in the digital landscape. He outlines a strategic roadmap to take your dental practice into the top 5% of Google search results, providing a comprehensive overview of the steps required to elevate your online visibility and attract more patients. Whether you’re a dental professional or a digital marketer, this episode is a must-listen.

Book a Free Marketing Strategy Meeting with Ekwa:

Episode Timestamps

  • 00:00:13 – Introduction to the Stress-Free Dentist Podcast
  • 00:00:30 – Resources for dentists
  • 00:00:56 – Book your complimentary marketing strategy meeting
  • 00:01:23 – Introduction to the episode
  • 00:02:14 – The dental buyer’s journey
  • 00:06:08 – Google Ads vs Google SEO
  • 00:15:55 – When to use Google Ads
  • 00:17:45 – How to rank on top of organic search results
  • 00:26:10 – The importance of call tracking
  • 00:29:15 – Where to get started in the dental buyer’s journey
  • 00:30:08 – Roadmap to get to the top 5% of Google search results
  • 00:31:18 – Dr. Block’s experience on his first marketing strategy meeting
  • 00:32:00- Outro


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