In this episode, Dr. Block welcomes our recurring guest, Naren Arulrajah, CEO of Ekwa Marketing. Naren Arulrajah explains Search Engine Optimization and the metrics you’ll need to track to determine whether your website is progressing. Learn about the cost differences for digital marketing between SEO and Google Ads. Listen in to find out how your dental practice can also be on Page One and be in the top 5% when searched on Google.

Episode Timestamps

  • 00:00:39 – Resources for dentists.
  • 00:00:56 – Book your complimentary marketing strategy meeting.
  • 00:01:23 – Introduction to the episode.
  • 00:01:50 – What is SEO, and what can it do for you? 
  • 00:04:48 – Metrics you check to determine how well you’re doing with SEO.
  • 00:06:13 – How do you find out if you are ranking in the top 5%?
  • 00:07:00 – The difference between pages one and two on Google search.
  • 00:09:05 – The second metric is tracking your phone calls.
  • 00:11:39 – Story about call tracking.
  • 00:13:19 – The costs of Google ads versus SEO.
  • 00:16:20 – When can you use Google Ads?
  • 00:17:03 – Book a marketing strategy meeting with Ekwa.
  • 00:18:00 – Outro

Resources


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