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In this episode of The Stress-Free Dentist, Dr. Eric Block welcomes content marketing expert and book consultant John Webben for an insightful conversation on the power of writing and personal branding for dentists. John shares his journey from the corporate world to entrepreneurship. He explains how publishing a book can transform a dental career by opening doors to new opportunities, including speaking engagements, consulting, and increased credibility.
They discuss how dentists can leverage their expertise to create compelling content, even if they don’t consider themselves writers. John provides actionable steps for getting started, overcoming self-doubt, and developing a book that stands out. He also highlights why personal storytelling and authenticity matter more than ever in today’s content-driven world.
Whether you’ve ever considered writing a book or simply want to build your brand, this episode is packed with valuable insights to help you take that first step!
Key Takeaways
- Writing a Book Can Elevate Your Dental Career:
Publishing a book helps dentists establish themselves as thought leaders, attract speaking opportunities, and open new income streams beyond clinical practice.
- You Don’t Have to Be a Writer to Write a Book:
Many successful authors start with just an idea. Dentists can work with ghostwriters, dictate their thoughts, or develop their books through structured interviews.
- Authenticity and Personal Stories Matter:
A great book isn’t just about facts—it’s about storytelling. Sharing personal experiences makes a book more engaging, relatable, and impactful.
- Your Book Can Be the Foundation of Your Brand:
A book isn’t just a product—it’s a marketing tool. It can lead to consulting, speaking engagements, and online courses that further enhance your professional reputation.
- AI Can’t Replace Human Storytelling:
While AI can assist with research and structure, it lacks the personal touch, authenticity, and emotional depth needed to create a meaningful and compelling book.
Episode Timestamps
- 00:00:12 – Introduction
- Dr. Eric Block introduces the episode and welcomes guest John Webben, a content marketing expert and book consultant.
- 00:01:23 – Meet John Webben
- John shares his background, transitioning from the corporate world to entrepreneurship.
- His expertise is in content marketing, ghostwriting, and book consulting.
- 00:03:10 – The Power of Writing for Dentists
- How writing a book can help dentists establish authority, gain credibility, and create new opportunities.
- John’s personal experience in writing and helping others publish their books.
- 00:06:45 – Overcoming Self-Doubt and Getting Started
- Many professionals hesitate to write because they don’t see themselves as authors.
- John shares strategies to organize thoughts, develop a book concept, and get started.
- 00:10:18 – Ghostwriting and How It Works
- The role of ghostwriters is to help busy professionals turn their ideas into books.
- How ghostwriting ensures authenticity while making the process easier.
- 00:14:02 – Why Storytelling Matters in a Book
- The importance of personal experiences, anecdotes, and authenticity in writing.
- Why AI-generated content lacks the human touch needed for a compelling book.
- 00:19:30 – The Book as a Marketing Tool
- How a book can serve as the foundation of a dentist’s brand.
- Using a book to attract speaking engagements, consulting opportunities, and online courses.
- 00:24:50 – Expanding Beyond Dentistry with a Book
- Examples of dentists who have used books to pivot into new career paths.
- John shares the success stories of professionals who leveraged their books for business growth.
- 00:29:10 – AI vs. Human Storytelling
- John and Dr. Block discuss the limitations of AI in book writing.
- Why are human emotion, experiences, and personality irreplaceable in great writing?
- 00:34:20 – Final Advice for Dentists Interested in Writing
- Start by brainstorming ideas and outlining key topics.
- Writing a book is a process—consistency and patience are key.
- Don’t let self-doubt hold you back—your experiences are valuable and worth sharing.
- 00:37:45 – Where to Learn More
- John shares his contact information and invites listeners to visit Captain of Books for more details.
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