Jen Kirkham: Yeah. This program came out of one office I was training, and there was a really high-level executive. He owns the parent company that has nationwide tire stores. Okay? And I brought this issue up to our leadership team, and we came up with this program. We recognized that a lot of patients lead busy lives and need a backup or a second appliance. And who wants to pay for an additional appliance that’s thousands of dollars for a patient—and say something happens to it later on and it breaks, and then the office has to contact the lab and have a new one made again?
So we came up with the concept: well, what if you find the patient’s motivation and real-life need upfront, and in a way have an additional win for the practice? So here’s the math around a Net Zero Lab Bill.
Let’s do some easy math here. So let’s say—and I encourage everyone, get a pen and paper and write this out—okay? So let’s say Bob. Okay, so we’ve got Bob. Bob is a patient that needs a sleep appliance, and we present a treatment plan of a $3,000—for the sake of easy math—a $3,000 appliance.
Now your treatment coordinator is talking with Bob about the process and getting consent and creating financial agreements. And the treatment coordinator—let’s call her Nancy—Nancy’s talking to Bob. Nancy says, “Okay, Bob, so we’ll have you come back in two weeks to receive your appliance.” And Bob goes, “Yeah, I hope that this really works out. This is a lot of money. This is expensive.”
So Nancy picks up on cost and value and says, “Well, what makes you say that? Yes, it is an expensive investment. What would make it most worth your while? Are you saying it’s expensive because it’s a budget issue? Or does this really mean a lot to you?”
And Bob says, “Well, I travel a lot for work and I don’t wanna spend $3,000 on something that I might lose because I travel every week.”
So Nancy thinks, “Oh, would a second appliance or a backup protection plan work well for you? Why don’t we get you a second appliance in preparation for the opportunity that you might lose it? So have one in your suitcase and have one at home. So in the event that you lose it—someone throws it away in a hotel—you can have an extra one back home.”
And let’s say there’s an $800 replacement appliance. So the patient is getting a $3,000 appliance and then a second appliance—valued at $3,000—for $800. Okay? So $3,800 is the patient investment.
Now let’s talk about the lab fee for this one case—for Bob. The airVata lab fee for our providers is $399 plus shipping and handling.
Dr. Eric Block: Mm-hmm.
Jen Kirkham: So let’s say we have $399 times two. What does that come to, Eric?
Dr. Eric Block: Um, can we just call it $400, because, um, I’m not great with math. So, um, that times two is $800.
Jen Kirkham: Yeah. So $800 is the investment for the practice. What did that just do for your profitability?
Dr. Eric Block: Yeah, I mean, that’s—and it covers if the patient loses it and, you know, needs another one. It’s all taken care of.
Jen Kirkham: Yeah. So you just—so, if—I don’t wanna complicate things, but I did this math before when I was helping an office, and there’s an average of, every case, it’s a 32% increase in productive chair time. ‘Cause that’s what really helps have a sustainable program for a dental office.
Let’s be honest. You know, we’re helping change people’s lives—it’s great for Bob—but if the practice can’t do better economically, then it’s not going to be sustainable. So we have to take that into consideration.
So the patient paid a replacement fee that paid for both lab fees. And here’s the real kicker. Now I’m really gonna change up some math.
Now here’s a real math pro issue thing. So, you would think—our lab fee is $400 for an appliance. Now, I will tell you on the back end, it doesn’t cost airVata as much to do a second appliance if we’re doing two appliances in one shot. Guess what? Our overhead actually reduces. So we pass that savings on.
And so I want you to cross out one of the $400 and replace it with $129.
Dr. Eric Block: Mm-hmm.
Jen Kirkham: That’s not only a net zero lab bill—you’re actually in more positive. So because our overhead went down when we did that second appliance at the same time, we’re passing along the savings because we want you to have Bob be happy with the airVata.
Dr. Eric Block: And then it also just creates so much less headaches. If a patient only has one appliance and they lose it or it breaks, then there’s frantic phone calls. There’s time that they’re personally without their appliance, you know, to have a new one made. So this—this takes care of a lot of those issues.