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In this episode, Dr. Eric Block shares his success story of going fully out of network, offering insights into the considerations and tactics that have shaped this unique approach. His experiences provide a valuable perspective for dental professionals contemplating similar paths, shedding light on the strategies that enable success beyond traditional network affiliations.
Explore the foundational aspects of marketing broken down into four components, gaining a comprehensive understanding of these crucial elements. Naren Arulrajah, the CEO of Ekwa Marketing, provides insights into the transformative impact of Google, the art of crafting high-converting landing pages, and effective phone call interactions, providing actionable guidance. The episode concludes with Naren’s advice on the next steps for practitioners interested in advancing their marketing efforts, offering a roadmap for continuous exploration and mastery in the dynamic realm of dental marketing.
- 00:00:13 – Introduction to the episode
- 00:01:23 – Introducing the guest
- 00:01:50 – How Dr. Block is able to go fully out of network
- 00:02:20 – The four parts of marketing
- 00:04:50 – How Google changed Dr. Block’s practice
- 00:07:04 – How to have a landing page that converts
- 00:13:20 – How to handle phone calls
- 00:21:29 – What metrics should you pay attention to in SEO
- 00:25:04 – Next steps for someone who’s interested in marketing
- 00:26:48 – Outro
The Four Pillars of Marketing