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In this episode, Aaron Boone shares the formative experiences that led him into dentistry, revealing the personal motivations that have shaped his unique perspective within the field. The episode unfolds the journey of Aaron whose insights span both dentistry and marketing, offering a comprehensive understanding of the industry.
Explore the ongoing debate between direct mail and digital ads, gaining valuable insights into their respective merits. Dive into the mechanics of direct mail marketing, learning how this traditional approach can be a potent tool in dental marketing. Aaron provides tips for crafting successful campaigns and discusses potential pitfalls to avoid. The episode also addresses the frontline of dental practices, offering advice for front desk staff on increasing call conversions. Concluding with information about MVP Mailhouse and Aaron’s advice for young dental professionals, this episode is a rich source of insights and guidance for anyone navigating the dynamic world of dental marketing.
- 00:00:13 – Introduction to the episode
- 00:01:23 – Introducing the guest
- 00:01:57 – How Aaron Boone got into dentistry
- 00:06:59 – Direct mail VS. digital ads
- 00:09:54 – How direct mail works in marketing
- 00:15:24 – How to make a successful campaign
- 00:15:59 – Variables in direct mail
- 00:22:13 – The biggest mistake made in direct mail
- 00:23:35 – Advice for front desks to convert more calls
- 00:26:55 – How to find out more about MVP Mailhouse
- 00:28:46 – Advice for young dental professionals
- 00:32:18 – Outro
Mastering Direct Mail for Dental