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In this episode of The Stress-Free Dentist Show, we have a true expert in the dental marketing world, Naren Arulrajah, the CEO of Ekwa Marketing. Naren shares invaluable insights on reducing insurance dependence and building strong patient relationships to create a thriving dental practice.
We kick off the conversation by diving into the world of PPO plans and the typical write-offs that many dentists face. Naren suggests that the first crucial step to reduce insurance dependence is to replace patients acquired through PPO plans with Google SEO strategies.
He emphasizes the importance of mastering Google SEO to attract more patients while maintaining control over your practice’s financial health. Additionally, Naren delves into the significance of being relationship-driven in your dental practice, and he offers practical advice on how to nurture these connections. From the fundamentals to the advanced techniques, this episode provides a comprehensive guide on how to build a dental practice that’s less reliant on insurance and more focused on lasting patient relationships. Whether you’re looking to break free from insurance constraints or enhance your practice’s patient care, this episode is a must-listen.
Episode Timestamps
- 00:00:13 – Introduction to the episode
- 00:01:23 – Introducing the guest
- 00:02:10 – Typical writeoff from PPO plans
- 00:04:20 – The first most important step to reduce insurance dependence
- 00:07:07 – How to be more relationship-driven
- 00:13:12 – The second most important step to reduce insurance dependence
- 00:15:55 – Six things to master Google SEO
- 00:17:57 – How to go fully out of network
- 00:22:45 – Outro
Mastering Dental Practice Marketing
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